EU Ambassador visits startups supported by EU-SMEDA

Home / Activities / Activity Highlights / EU Ambassador visits startups supported by EU-SMEDA

EU Ambassador visits startups supported by EU-SMEDA

On March 15, the “Support to SME Development in Armenia (EU-SMEDA) project was honoured to host the EU Ambassador Piotr Świtalski at a site visit to a number of EU-supported initiatives aiming to boost the startup ecosystem in Armenia.  

The visit started with a press conference with journalists at the EU-SMEDA supported Hero House, who then followed the Ambassador in his tour to the startups ( The first presentation was on the  Armenia Startup Academy, where the Ambassador was introduced to the 12-week pre-acceleration programme offered to Armenian startups to capacitate them for further acceleration and global markets. He met also some of the most successful graduates of the programme who were further granted EU4Business IMG and STEP grants: Embry, Renderchain, Breedge, etc.:  (

The visit was followed then to another two exciting startups having much to share on their success: Pixomatic- EU4Buisness IMG grantee: (  and Chessify: ( The Ambassador was particularly interested on the impact the EU support had on the startups, in terms of growth, employees, turnover, etc.

The next stop was the National Polytechnic University and the ANEL laboratories that are currently implementing a number of innovation driven projects, including with young students  ( who are promising startups in the near future.

Here, the Ambassador met with Grovf- an EU4Business STEP grantee that is developing a revolutionary database server and has recorded another success as a HORIZON 2020 SME instrument grantee with technical support by EU-SMEDA project; and last but not least was the presentation by STEM Didactics, a recent winner of EU4Business STEP grantee offering PinoKit- a user-friendly and all-inclusive training app for STEM students.

The tour ended with the official launching of Startup Europe Week, supported by EU-SMEDA for the second year already among other partners and main organisers, where the Ambassador reiterated EU’s support to the startup and innovation ecosystems in Armenia, shared information about the upcoming support and new projects in this regards: . The GIZ Country Director Anne Kempa delivered an opening speech highlighting the main achievements that EU-SMEDA project, which is co-funded by BMZ and implemented by GIZ, had achieved during the last 3 years:

EU-SMEDA’s support was presented in more details by its Team Leader Eva Naeher:


Among other media outlets, the Armenian Public TV has covered the event with the footage available at:

A tweet summing up the site visit by EU Armenia is available at:


The press release shared with media outlets is available at:


Apart from that EU-SMEDA has previously prepared a v-blog series on most of the EU4Buiness IMG and STEP grantees (1st cycle) and on the ones mentioned above are:















upcoming events

No upcoming events

Recent activities VIEW ALL Activities+


Երևանում ընթանում է «Գիտության և տեխնոլոգիաների միավորում» ամենամյա գիտաժողովը

Եվրոպական միության «Աջակցություն ՓՄՁ զարգացմանը Հայաստանում» (EU-SMEDA) ծրագիրն արդեն երկրորդ անգամ աջակցում է «Գիտության և տեխնոլոգիաների միավորում» ամենամյա գիտաժողովի կազմակերպմանը, որը տեղի է ունենում  հոկտեմբերի 11-12-ը։









3rd Regional WE Club successfully held in Sisian

The 3rd Regional WE Club took place in Sisian, Syunik Region on September 27 organised by the consortium of Goris Women Resource Center and Mirhav hotel. The latter are the successors of the WE Club platform in Syunik Region.  The topic of the event was “Art of Sales”.






Think Bigger Think Future

"Think Bigger, Think Future "- the Women Entrepreneurs' Workshop was held on August 28th organised by SMEDA project, aiming at summing up the series of activities on enhancing women entrepreneurship implemented by the project through it WE Clubs, WE Talks and working groups. It gathered leading women entrepreneurs, BMO representatives,  advisers and trainers in Armenia to exchange and share their experiences on successful models for women entrepreneurship, discuss the current challenges and suggest strategic approaches for further development and promotion of women empowerment topic. The event hosted special guests form Germany and Georgia: Tinatin Rukhadze, Jean Elsner and Amelia Omerika, who eagerly shared and presented their success stories with useful tips during the "Mentorship and Coaching for Women Entrepreneurs" event following the workshop.

The message delivered by Tinatin Rukhadze, founder of a consulting company in Georgia, trainer and coach was that if a woman wants to be successful she should be strong and believe in herself, and only after that the rest of the world will believe in what she does. Do not be afraid to try and challenge, be strong and patient on your way to success, this was one of the inspiring messages to the Armenian women entrepreneurs. 

The event was concluded by screening of the film on Women Heroes, produced by EU-SMEDA project: