Training on Design Thinking
SMEDA has organised a Design Thinking training for the representatives of Armenian Startup ecosystem aiming to enhance their capacities by introducing them to User-centered thinking methods, based on customer needs. The participating mentors and trainers for startups learnt new and creative methods and approaches to design and build prototypes that are based on customer needs through innovative research processes. The expert group from Innovation Radicals – a Germany based innovative training and consulting company – has delivered a 3-day inspiring and engaging workshop using interesting and interactive visual and game methods to build the grounds for the future trainers in this field in Armenia. The main topics of the training included:
- Understanding the challenge of the company and defining the potential customers and stakeholders, needs, wishes and the so-called pain points – and all these to be done together with the whole team!
- The next stage is interviewing for empathy – choosing the client or Persona to work with by collecting detailed information on him or her and thus developing the best approach to work with the client.
- Creating Ideas or Ideation through generating as many ideas as possible to come up with the best and winning solution for the How-to question.
- Prototyping phase – when your Winning Idea will turn into the building and creating process of a prototype. This could be done using any handy material, e.g. legos to demonstrate the product visually to the potential clients.
- Once the model of the prototype is built it is time to find out what the potential clients think about it by collecting feedback and further improving it based on the feedback. As it is done, celebration could follow to lead to the prototype/product implementation stage!
Armenia will be represented at Hannover Messe 2018
SMEDA supports 4 Armenian Precision Engineering and IOT companies, namely Rafa Solutions(http://rafasolutions.com/), Bitlis-MEN (www,bitlismen.com), Volterman Inc. (www.volterman.com) and Grovf (www.grovf.com); several representatives of Free Economic Zones: Alliance FEZ (www.fez.am), Meridian FEZ (meridianfez.com) and Meghri FEZ (www.meghrifez.am); Gyumri Technology Center (www.gtc.am) and Vanadzor Technology Center (www.vtc.am), the Union of Precision Engineering Enterprises (www.upee.am) and the Ministry of Economic Development and Investments of Armenia to be part of this year's Hannover Messe 2018 trade fair under a joint stand.
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From April 12-15, 2018 the EAVE on Demand film producers' workshop was held in Yerevan. The workshop was aimed at the selected Armenian producers of feature films who during the intensive training had a chance to enhance their know-how on contemporary methods and techniques applied in Europe, UK and Israel in feature film production starting from the basic planning, selection of topics, and script writing to acquiring funds, and forming strong film producers' unions.
The second part of the hackathon continued with sessions on Tourism perspectives in Armenia, Tourism as a sector of opportunities, Competitive analysis, product-market fit, pricing, and go-to-market and B2B sales and objection handling to equip the competing teams with better understanding of the sector. The sessions were conceived so that teams learn about how to advance their business knowledge as their business ideas. In the meantime, the teams focused on developing their ideas and prototypes for 24 hours. After intense internal discussions and hard work within the 49 teams, they were ready to pitch their ideas and prototypes in front of the jury on April 8, 2018.
The hackathon aimed at generating innovative ideas for tourism was launched on April 7, 2018 in Vanadzor Technology Center (VTC) – located at Armenia’s Lori Region. Around 50 young and enthusiastic teams gathered at VTC to compete around innovative and ingenious ideas that could be turned into models and embedded into regional tourism development. The idea is supported by the European Union and Armenian Government and thus, EU-SMEDA project partnered with VTC and Enterprise Incubator Foundation to make this happen.