Armenian Journalists learn Creative Writing techniques
A dozen local Armenian journalists from online, broadcast and print media attended a four-day workshop (October 19 - 22) to learn about creative news writing and news gathering from a UK journalist. The training was tailored to Armenian journalists who regularly report on economic, business, innovation and startup issues, and the goal was to help boost the local journalists’ business reporting skills with a mix of theory and practical exercises.
Organised by the “Support to SME Development in Armenia (SMEDA) project in in co-operation with Tom Fleming Creative Consultancy and Goldsmiths, University of London, the workshops were based in central Yerevan for the first two days, and Tsaghadzor for the second two. The relaxed atmosphere of the "Valley of the Flowers" encouraged teamwork and fresh thinking.
The local journalists learned about an international approach to research, interviewing, and pitching, and also about the key pillar of British news writing, the “inverted pyramid”. This calls for news reporters to craft a story with the most compelling information at the beginning. The trainees also learned about the necessity of cultivating sources and how to use quotes and statistics for maximum effect.
There were several interactive elements to the training, which included three founders of small businesses and startups from the tech and wine industries presenting to the journalists, who were then invited to ask probing questions and find compelling stories from what they heard. And on the final day, each trainee researched a business pitch and had the opportunity to present their ideas to an invited guest editor.
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