Embry gets pre-seed investment as an Armenia Startup Academy Alum
The Armenia Startup Academy, which is a EU-funded initiative carried out in the framework of the "Support to SME Developmenr in Armenia" (EU-SMEDA) project, is excited to announce that SmartGateVC led the investment round in Embry, a startup tapping into the future of wearable devices to meet the evolving needs of weight control. Radik Verdyan, advisor to CEO at Citymobil, co-invested in this pre-seed round.
Embry is a thin smart insole with built-in scale designed for sustaining healthy weight. It’s a patent-pending technology, which unlike the existing activity trackers and smart insoles in the market, does automated weight tracking and alerts weight gain. Based on accurate activity tracking and analysis of how activities impact weight change, it provides personalized nutrition, physical activity, and healthy habit coaching via a user-friendly application. Embry aims at solving today’s global overweight epidemic as after dieting, 70% of people gain back more weight than they originally had lost. It’s a revolutionary solution for busy people, who need hustle free weight control.
"In very early stage you invest in team and vision. Embry’s vision is just huge and we know founders for about 3 years already. We see constant progress in their work and, simply, this is a bet on people with incredible growth trajectory!" - says SmartGateVC co-founder Hambardzum Kaghketsyan.
"We have long way to go together along with leveraging SmartGateVC’s network and resources to make the company successful" - says SmartGateVC co-founder Ashot Arzumanyan.
This investment marks development of angel investment culture in Armenia on the one hand, and demonstrates the positive effect of deleveraging startup investment risks by constructive intervention of the European Union on the other. Furthermore, part of the product development happens in the Vanadzor Technology Center, which is an example of how companies can benefit from the potential of Armenia’s regions.
"Thanks to IMG (Innovation Matching Grant) sponsored by EU and the considerable support of Armenia Startup Academy’s pre-acceleration program, we managed to bootstrap and become investable startup. Now this pre-seed investment will help us to productize our lab prototype and experiment with different go-to-market strategies. Having SmartGateVC team on our board empowers us to act wiser and move faster." - says Embry co-founder and CEO Sargis Karapetyan.
"Embry has a great market that is hungry for a technology driven startup." - says SmartGateVC funding advisor Vazgen Hakobjanyan.
For more information and to be the first one to know when Embry is live follow this link.
Backed by Tim Draper and seasoned tech entrepreneurs, SmartGateVC is a venture capital firm targeting Armenian tech companies in Artificial Intelligence, Security and Internet of Things.
About Radik Verdyan
Radik Verdyan is Advisor to CEO at Citymobil, a leading Russia based P2P transportation company. The company recently closed a $35m venture round to expand in the Russian market.
About Armenia Startup Academy
The Armenia Startup Academy is a Catalyst Foundation project implemented in the framework of “Support to SME Development (EU-SMEDA)” Project, which is co-funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by GIZ’s Private Sector Development in South Caucasus Program. SMEDA is part of the EU4Business and EU4Innovation initiatives of the European Union.
About IMG grants
“Innovation Matching Grants – Business Development Support for innovative technology Start-ups” grant competition is implemented in the scope of the "Support to SME Development in Armenia" (EU-SMEDA) project, in cooperation with Enterprise Incubator Foundation (EIF). It aims at supporting technology-oriented ventures and increasing the competitiveness of existing SMEs by providing financial and technical assistance to develop new innovative products and services for domestic and global markets. The first cycle of the Innovation Matching Grants started in January 2018 with nine companies having received funding of up to 50,000 Euros. In March 2018, EU-SMEDA and EIF have jointly announced the second cycle of the Innovation Matching Grants competition. Here nine more grants will be provided with an amount of up to 35,000 Euros each with a duration of nine months.
Winners of the 2nd cycle of Innovation Matching Grants to be selected soon
The final stage of EU-supported Innovation Matching Grants competition (IMG) will be held on June 29, 2018 from 10:00 to 19:00, at Vanadzor Technology Center (VTC). The 16 shortlisted startups who have undergone the process of pre-selection, excessive trainings and mentorship will participate at the final competition aimed at supporting business development and innovation and will present their innovative ideas to the jury.
FlyFest 2018 - an amazing aircraft show is coming up!
An amazing aircraft show full of speed, colors and breathtaking flight tricks - the FlyFest 2018- is coming up on July st in Gyumri, Armenia, supported by EU through its Support to SME Development in Armenia (EU-SMEDA) projcet. The festival is aiming to promote the expansion and development of model aircraft sports and tourism in the regions of Armenia through modern engineering solutions.
Recent activities VIEW ALL Activities+
The first-ever Fashion Forum was held in Yerevan, Armenia from June 2-4, 2018 bringing in fresh re-start and aspiration to the fashion world of Armenia. It united Armenian designers under one roof to exhibit their most sleek, elegant and glamourous sets to the fashion gurus, trend-setters, guests and general public. Truly, dozens of dazzling dresses, layered pieces and stylish outfits were showcased in Aram Khachaturian house-museum created by 50 talented Armenian designers from Armenia and diaspora coming from Germany, France, Lebanon, Syria, Ukraine, US and Russia.
New startup bids to become the most favorite one for the people who feel uneasy at the kitchen and for the gourmets who prefer a variety of tasty meals every day. This application is called Cookmenu, a new venture offering various recipes with the ingredients you have at home.
''This is substantial assistance, especially for the women who are unable to cook anything in the kitchen. This application is for those who are getting married and can’t cook except, for example, fried potatoes. So, we suggest all of them use our application,'' said Narine Manukyan, the founder of Cookmenu.